Key Message

We are brought together by a love of coffee and united in our dedication to make someone’s day a little brighter, the world a little better. Every partner, every customer, is woven into the fabric of our shared story.

Even after we hang up our aprons, we are a family, living our mission every day. And forever connected by the green thread.

Once a partner – always a partner. Connected by the green thread.

Solution

A cohesive branding system that embodies the heritage of the Starbucks brand and the pride that past employees feel for their time with the company. The logo is centered around a badge design and pairs the Starbucks House Green with a gold foil, for an extra nod to excellence. The system design is supported by coffee tree illustrations and photography that highlights partners who engage in community service and uplifting the everyday.